![]() ![]() For simplicity, I will therefore only consider the pricing of IntelliJ IDEA Personal Licenses.Īs I write this, you can still buy a new perpetual IntelliJ IDEA Personal License license with one year of free upgrades for $199, or upgrade an old one for $99, presumably getting one year of free upgrades as well. Of all JetBrains desktop products, I am somewhat familiar only with IntelliJ IDEA in its Community Edition form, which I use for my Scala exercises. ![]() If my assumption above is correct, here is what I would have done. A switchover to a subscription model can definitely stabilize the cash flow in such a case, but a vendor offending its customer base in the process risks stabilizing well below the last few years average… As any vendor of a mature professional software product can attest, such behavior is quite natural when your product already does everything that all but its most advanced users need, and does it well enough. It is more likely that they have noticed a slowdown in recurring revenue growth, because of more and more customers taking longer and longer pauses between upgrades. I do not know for sure the reasons for JetBrains to introduce subscriptions in the first place, but judging just by the price points, it does not look like an attempt to capture a new market segment to me. Now that my previous post on the topic has got so much attention from Reddit users, as a software engineer turned marketer I feel obliged to follow up. ![]()
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